Vish Purgass Studio
Home_Thumbnail.jpg

Cardinal Path - Digital

Cardinal Path is a multinational digital analytics consultancy headquartered in Chicago, IL, and is a wholly owned subsidiary of the digital marketing communications company Dentsu Aegis Network.

 Cardinal Path needed a refresh of their website which felt clunky, stale and dated. More importantly, they needed a website that better reflected that they are leaders in their field.  We designed a web interface that was clean, fresh and confident.  We achieved this by introducing a better hierarchy to how the website flowed. Carefully selected photography overlayed with new font selection, bolder headlines and a cleaner and non predictable approach to buttons and iconography.  The overall layout was designed to a flexible grid that allowed content to be displayed in 'containers' to address the hierarchy of information.   TYPE:   Digital   SERVICES:  Digital Creative Direction Digital Art Direction UI Design

Cardinal Path needed a refresh of their website which felt clunky, stale and dated. More importantly, they needed a website that better reflected that they are leaders in their field.

We designed a web interface that was clean, fresh and confident.

We achieved this by introducing a better hierarchy to how the website flowed. Carefully selected photography overlayed with new font selection, bolder headlines and a cleaner and non predictable approach to buttons and iconography.

The overall layout was designed to a flexible grid that allowed content to be displayed in 'containers' to address the hierarchy of information.

TYPE: 
Digital

SERVICES:
Digital Creative Direction
Digital Art Direction
UI Design