We were asked to create an identity to reflect the perfect balance of Mind, Body and Spirit. The equilateral triangle encompasses that perfectly together with clean and bold typography.
To reflect the professionalism and clean cut approach of Give What It Takes, we had the triangle spot varnished onto high quality matte black card stock. The end result is a premium business card that communicates their attention to detail and confidence in their services while also giving an authentic feeling of trust.
In addition to this, we engaged in a creative thinking session to assist in naming this new venture.