To launch their new campaign 'Shine Therapy', we worked with BigDog (Formerly Big Communications) in the UK, to create an experiential microsite to showcase two new hair styling devices together with the built-in features that come with them - Devices that dry and straighten all while adding conditioner at the same time.
The campaign revolved around Steven Goldworthy, a renown hairstylist in the UK. The site portrayed him as a knight in 'shining' armour where he revealed his secrets to achieving shiny hair.
The creative direction leaned towards a more regal approach to give it that 'royal treatment' feel.
Digital Creative Direction
Digital Art Direction