Working with Aim Proximity / Colenso BBDO in Auckland, New Zealand - TVNZ wanted to create a Facebook campaign to promote their popular TV series, Go Girls.
Using a popular theme in the series - 'dating', we created an engaging and edgy campaign where users could rate their past relationships. Exes would be categorised as 'Heartbreakers', 'Rebounders', 'Serial Monogamists' to name a few...
The creative direction took cue from scrap booking and memory boxes to create a tactile and hands on feel to the website.
Digital Creative Direction
Digital Art Direction