ArchLord
Agency Work | 2007–2008
Role: Digital Creative Direction, Digital Art Direction, UI Design, Animation, Online Advertising, Interactive Build
The Ask
While working at Codemasters UK, I designed digital advertising and promotional assets for ArchLord, a fantasy MMORPG set in the world of Chantra.
The challenge was to capture the scale and atmosphere of the game while creating digital experiences that would attract potential players.
The Approach
The creative direction drew on the game's distinctive fantasy artwork, combining atmospheric imagery, animation and bold typography.
I used these elements to create promotional assets that felt consistent with the game while remaining clear and engaging as online advertising.
What I Did
Designed promotional splash pages and digital landing experiences.
Created animated web banners and online advertising assets.
Developed interactive elements to bring movement and energy to the campaigns.
Maintained consistency between the game's visual identity and its digital advertising.
Impact
Produced a cohesive collection of digital promotional assets.
Extended ArchLord's visual identity into online advertising through illustration, animation and interaction.
