Over the past two decades, I've worked across design agencies and studios in the UK, New Zealand and Canada, collaborating with clients ranging from Heineken, Hilton and Avis to cultural institutions and public-sector organisations.

The work has taken me through gaming, entertainment, retail, hospitality, tourism and more. I've moved between visual craft, digital strategy, interactive design and hands-on production, often working closely with clients and developers to connect ideas with execution.

Over time, my role has expanded beyond the design itself. I've learned to manage client relationships, untangle complex briefs, consider the bigger picture and spot problems before they become expensive surprises.

I'm still driven by the same thing that got me started: curiosity and the satisfaction of turning a good idea into something real.