2018 – Present

Senior UI/UX Designer | Digital Art Director

I turn loose briefs into clear, intuitive digital experiences.

Working across tourism, culture, telecommunications and the public sector, I help guide projects from early client conversations through to launch. I work directly with clients, stakeholders and developers, often bridging strategy, creative direction and project delivery.

I ask questions early, manage expectations and stay close to the details to ensure the finished product delivers on the original vision.

2009 – Present

Digital Art Director | Multi-Disciplinary Designer

My independent creative practice, spanning websites, digital campaigns, branding, illustration and print.

I work directly with clients to shape ideas and bring them to life, with a focus on strong concepts and thoughtful execution. My design ethos is rooted in conceptual thinking and fearless design. 💀

2021 – 2022

Restaurant Owner

I created a small Japanese comfort-food concept from scratch, bringing the brand, menu, online ordering and physical experience together in a matter of weeks.

Running it alongside a full-time role taught me a lot about operations, customers and making decisions when there's no one else to make them.

2016 – 2018

Founder & Designer

I founded an independent streetwear label shaped by tattoo, skate and underground music culture, creating the identity, illustrations, e-commerce shop and limited-edition collections.

From production to customer orders and pop-up events, I experienced first-hand how a brand works beyond the screen.

2014 – 2016

Founder & Designer

I started an East Coast-inspired apparel brand that turned local stories into illustrated, hand screen-printed T-shirts.

Alongside the creative work, I managed the online shop, marketing, sales and customer relationships, gaining valuable experience in bringing a product from concept to customer.

2014 – 2015

Digital Art Director

On a one-year contract, I helped design and build interactive exhibitions for the Black Loyalist Heritage Centre and the Canadian Museum of Immigration at Pier 21.

Both projects required sensitive storytelling, intuitive interfaces and close collaboration with the teams responsible for the history and content.

2013 – 2014

Personal Trainer

I qualified as a personal trainer and built a small coaching practice around tailored fitness programmes and personal accountability.

It taught me how to listen, motivate and support people through change, skills that continue to shape how I work with clients and teams.

2008 – 2009

Digital Designer

Designed websites, experiential microsites and interactive campaigns for clients including Miele, Lucozade, the Royal Air Force, Remington, Allen & Overy and Bullring Birmingham.

The work demanded strong design craft, technical understanding and quick problem-solving.

2007 – 2008

Digital Designer | Interactive Games & Campaigns

Created websites, Flash animations and online advertising for titles including The Lord of the Rings Online, ArchLord and Heist.

I worked closely with developers and marketers to translate the worlds of the games into engaging digital campaigns.

2006 – 2007

Multi-Disciplinary Designer

Worked independently on web design, online advertising and email campaigns while also developing my first clothing brand.

Balancing client work with a new business strengthened my organisation, communication and ability to adapt.

2006 – 2007

Founder & Designer

I left agency life to start my first e-commerce clothing brand, creating everything from the artwork and identity to the products, website and customer experience.

It was my introduction to entrepreneurship in its most practical form: learning through doing, and sometimes getting it wrong.

2004 – 2006

Digital Designer | Web & Online Advertising

My start in digital, designing websites, HTML email campaigns and Flash advertising for clients including Heineken, Hilton, Avis, Tiscali, The Sun and SIXT.

It gave me a strong technical foundation and a taste for the pace and variety of agency work.