Heist
Agency Work | 2007–2008
Role: Digital Creative Direction, Art Direction, UI/UX Design, Interactive Build
The Ask
While working at Codemasters UK, I developed a promotional website for Heist, a crime-themed video game set in 1960s San Francisco.
The challenge was to translate the game's gritty, underground atmosphere into a digital experience that would introduce the title and generate interest while it was still in development.
The Approach
The design drew heavily on the game's artwork, combining cinematic textures, dark colour palettes and bold typography to create a distinctive visual style.
Interactive elements and layered compositions helped bring the game's atmosphere to the screen without compromising navigation or usability.
What I Did
Developed the site's visual direction using the game's artwork and narrative themes.
Designed and built interactive pages with layered graphics and animation.
Created navigation and content layouts that balanced atmosphere with usability.
Maintained a consistent visual identity across the website.
Impact
Produced an atmospheric promotional experience that communicated the game's visual identity and narrative direction.
Demonstrated how interactive design could extend a game's fictional world beyond the gameplay itself.
