The Lord of the Rings Online
Agency Work | 2007–2008
Role: Digital Creative Direction, Art Direction, UI, Interactive Build
The Ask
While working at Codemasters UK, I created a series of digital assets to support The Lord of the Rings Online: Shadows of Angmar.
The challenge was to capture the atmosphere of Tolkien's Middle-earth while giving potential players clear routes to trial and purchase the game.
The Approach
I used the game's artwork and packaging as the foundation for a consistent visual language across landing pages, email campaigns and animated advertising.
The aim was to make each piece feel part of the same world while keeping the user experience simple and focused.
What I Did
Designed a splash page promoting a free seven-day trial.
Created a dedicated Buy Now page to guide users towards purchase.
Designed and built an email campaign supporting the game's launch.
Developed Flash animations and interactive advertising banners.
Maintained visual consistency across the different digital touchpoints.
Impact
Delivered a cohesive collection of promotional assets supporting the game.
Brought the visual world of Middle-earth into digital marketing while maintaining clear, functional user journeys.
