Bullring Birmingham
Agency Work | 2014–2015
Role: Digital Creative Direction, Digital Art Direction, Animation, Online Advertising
The Ask
Bullring Birmingham is one of the UK's best-known shopping destinations.
Working through Fuse Digital on a brief from Big Dog, I was tasked with creating a series of animated website banners to promote events, seasonal campaigns and retail offers across the centre.
The Approach
The creative direction focused on bold layouts, clear messaging and considered animation.
Each banner needed to attract attention while staying consistent with Bullring's visual identity and remaining flexible enough to support different campaigns.
What I Did
Designed a series of digital banners for events and promotions.
Created animations that brought movement and energy to the campaign graphics.
Developed layouts that could adapt to different content, offers and seasonal requirements.
Impact
Delivered a collection of branded, animated digital assets that could be used across multiple campaigns and promotions.
