Amend Your Bullets
Entrepreneurial Endeavour | 2006–2007
Role: Founder, Designer
My first real leap into entrepreneurship.
Amend Your Bullets was an independent clothing label built around promoting peace through bold graphic storytelling. Inspired by global conflicts and current affairs, the first collection used illustration to turn political and social commentary into wearable statements.
What I Did
Created the brand identity, visual language, messaging and original illustrations.
Designed a collection of graphic T-shirts inspired by global events.
Built an e-commerce website from scratch at a time when online retail was still finding its feet.
Managed product development, production, marketing and customer communications.
Impact
Built and launched an independent brand from concept through to retail.
Gained practical experience in online selling, branding and business operations.
Learned some of my earliest and most valuable lessons about entrepreneurship, including the importance of reaching the right audience.
It wasn't a straightforward success story, but it was an important starting point. I learned through doing, made mistakes and came away wanting to build more.
