Canada's Ocean Playground
Entrepreneurial Endeavour | 2014–2016
Role: Founder, Creative Director, Brand Designer
An apparel brand inspired by Nova Scotia and the stories of the people who call it home.
The idea was to turn local experiences and community-submitted stories into original illustrations, hand screen-printed onto limited-run T-shirts. It brought together my interests in storytelling, graphic design, craft and building something independently.
What I Did
Created the brand concept, identity and visual direction.
Developed illustrations inspired by community stories and East Coast culture.
Hand screen-printed the apparel, from preparing artwork and screens to the finished product.
Built and managed a responsive e-commerce website.
Developed marketing content, animations and social media campaigns.
Managed product launches, online sales and customer relationships.
Impact
Turned local stories into a collection of original, wearable designs.
Built a small direct-to-customer business, gaining experience across design, production, retail and marketing.
Learned how to connect a creative idea to a physical product and the people buying it.
