Places + Faces
Entrepreneurial Endeavour | 2019
Role: Founder, Creative Director, Brand Designer
Places + Faces was a purpose-led brand inspired by the places we visit and the people we meet.
The idea was to create limited-run products that celebrated local cultures and stories while giving something back. Each collection, or "Chapter", would represent a particular location and connect with one of the United Nations' Sustainable Development Goals.
The first Chapter focused on Iqaluit, Nunavut, where food insecurity remains a serious challenge. A percentage of profits was directed to the Niqinik Nuatsivik Nunavut Food Bank to support its work in the community.
What I Did
Developed the brand concept, identity and visual language.
Created illustrations and product designs inspired by the people and culture of Nunavut.
Built an e-commerce website to sell the collection.
Developed the brand storytelling, marketing strategy and supporting content.
Connected the first Chapter with a local cause to give the project a purpose beyond selling products.
Impact
Launched the first Chapter in Iqaluit, linking design, place and a local community initiative.
Used the collection to raise awareness of food insecurity in the North.
Explored how a commercial brand could connect creativity, cultural storytelling and social responsibility.
