Go Girls is a New Zealand comedy-drama television series whose first four seasons centered on four adult friends, three female and one male, living on Auckland's North Shore.
Working with Aim Proximity / Colenso BBDO in Auckland, New Zealand - TVNZ wanted to create a Facebook campaign to promote their popular TV series, Go Girls.
Using a popular theme in the series - 'dating', we created an engaging and edgy campaign where users could rate their past relationships. Exes would be categorised as 'Heartbreakers', 'Rebounders', 'Serial Monogamists' to name a few...
The creative direction took cue from scrap booking and memory boxes to create a tactile and hands on feel to the website.
TYPE:
Digital
SERVICES:
Digital Creative Direction
Digital Art Direction
UI Design
UX Design