Remington
Agency Work | 2008–2009
Role: Digital Creative Direction, Art Direction, UI/UX Design, Interactive Build
The Ask
While working at Fuse Digital, I was tasked with designing an experiential microsite for Remington's Shine Therapy range.
The challenge was to introduce two innovative hair-styling products, communicate their conditioning benefits and create a premium digital experience around the campaign.
The Approach
The creative concept featured celebrity hairstylist Steven Goldsworthy as a knight in "shining" armour, sharing his secrets to healthier, shinier hair.
The design embraced a regal, luxurious visual style, combining playful storytelling with practical product information and styling advice.
What I Did
Developed the microsite's visual direction and interactive design.
Created a distinctive campaign experience around the "shining armour" concept.
Designed product showcases highlighting the features and benefits of the Shine Therapy range.
Structured the experience to guide visitors between campaign content, styling advice and product information.
Impact
Delivered an interactive microsite that brought together product education, celebrity content and campaign storytelling.
Created a cohesive digital experience that presented the Shine Therapy range in a distinctive and engaging way.
