Give What It Takes
Entrepreneurial Endeavour | 2013–2014
Role: Founder, Personal Trainer
Give What It Takes grew from my interest in fitness, personal development and the relationship between physical and mental wellbeing.
After earning my personal training qualification, I built a small coaching practice around tailored fitness programmes, group training and personal accountability. The brand centred on the idea that meaningful progress takes balance, consistency and commitment.
What I Did
Developed personalised training programmes and supported clients in working towards their goals.
Created the brand identity, including an equilateral triangle representing mind, body and spirit.
Designed print and digital materials that reflected the brand's focus on discipline, balance and performance.
Managed client relationships, communication and the day-to-day running of the business.
Impact
Turned a personal interest into a working service-based business.
Strengthened my ability to motivate, listen and build trust with clients.
Gained experience in coaching, customer relationships and applying creative thinking outside the design industry.
