Television New Zealand
Agency Work | 2014–2015
Role: Digital Creative Direction, Art Direction, UI/UX Design, Interactive Build
The Ask
TVNZ wanted an interactive Facebook campaign to promote Go Girls, a comedy-drama centred on friendship, dating and relationships.
The brief called for something playful, slightly provocative and more engaging than conventional social advertising.
The Approach
Working with Aim Proximity / Colenso BBDO in Auckland, I developed a campaign built around the idea of rating your exes.
Users could categorise their past relationships with tongue-in-cheek labels such as Heartbreakers, Rebounders and Serial Monogamists.
The visual direction drew inspiration from scrapbooks and memory boxes, creating something personal, nostalgic and deliberately cheeky.
What I Did
Developed the interactive Facebook campaign experience.
Created the visual direction, using handmade textures and scrapbook-inspired graphics.
Designed the interface and interactions around rating and categorising previous relationships.
Balanced the playful tone of the concept with clear navigation and usability.
Impact
Created an interactive campaign that extended the themes of the television series into a personal, audience-led experience.
Demonstrated how digital interaction could offer fans something more engaging than a traditional promotional advert.
