Cardinal Path is a multinational digital analytics consultancy headquartered in Chicago, IL, and is a wholly owned subsidiary of the digital marketing communications company Dentsu Aegis Network.
Cardinal Path needed a refresh of their website which felt clunky, stale and dated. More importantly, they needed a website that better reflected that they are leaders in their field.
We designed a web interface that was clean, fresh and confident.
We achieved this by introducing a better hierarchy to how the website flowed. Carefully selected photography overlayed with new font selection, bolder headlines and a cleaner and non predictable approach to buttons and iconography.
The overall layout was designed to a flexible grid that allowed content to be displayed in 'containers' to address the hierarchy of information.
TYPE:
Digital
SERVICES:
Digital Creative Direction
Digital Art Direction
UI Design