The Soul Tribe Leaders' Workshop is an event that helps people who are just starting out on ventures such as life coaching, personal training, yoga teaching and motivational speaking etc to reveal the true gifts that they can offer to the world. To help them with a solid starting point, the participants are guided through a series of exercises to unearth, chisel away and refine their offerings before launching.
We created an identity in the form of 'a gem', that symbolises 'shaping', 'chiseling' and 'revealing'. The gem has a 'polished' feel with 'transparency' so it can be used on a variety of mood evoking backgrounds.
Digital Art Direction